Make a Great First Impression: 6 Tips for Designing an Effective Homepage

In addition to doing things like improving SEO and making signing up or purchasing easy, make sure your homepage looks as perfect as possible.

Consider this: 96% of website visitors aren't ready to buy something. Your homepage is most likely where they'll land. If it's cluttered or hard to navigate, they'll go elsewhere. If the web copy is bad or doesn't show the value of your product/service, they'll be turned off. Sometimes a simple change can boost revenue tremendously.

1. Showcase your logo

2. Include your tagline and mission statement

3. Add tempting call to action (CTA)

4. Build a clear navigation menu

5. Add social proof elements (don't oversell)

6. Use highly-readable and engaging typography