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Website Strategy
Make your website work for you with our website strategy service. Our experts develop a tailored strategy that aligns with your brand and goals, optimizing your online presence with improved traffic, conversions, and user engagement.
What is Website Strategy?
Website strategy refers to the planning and design process of creating a website that meets business goals and objectives, while also providing a user-friendly experience that guides visitors towards conversion.
This involves understanding the target audience, their preferences, and needs, and making recommendations for SEO, content creation, and analytics tracking to continuously improve website performance.
It is important because a well-designed website can drive traffic, generate leads, and increase conversions, while a poorly designed one can result in lost sales, high bounce rates, and damage to brand reputation.
What it Achieves
By partnering with BCO Agency for website strategy, you can expect the following benefits:
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Website aligned with business goals
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Increased website traffic and engagement
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Improved search engine visibility and rankings
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Increased lead generation and conversions
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User-friendly experience guiding to conversion
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Continuous optimization with data-driven insights
When do I need Website Strategy?
It's important to note that website strategy is not the same as website development. Website strategy is all the planning that comes before the development process to ensure a high-quality website. Development is the actual implementation of the strategy, which includes designing and building the website.
Brand Strategy
Brand Identity
Website Strategy
Copywriting
+ SEO
Website Development
Marketing Strategy
Brand
Customer
The Process
At BCO Agency, we follow a two-step process to develop a website strategy that is tailored to your business needs:
1. Discovery:
We conduct research on your business, audience, and competition: By analyzing your target audience, competitors, and any existing website or analytics data, we gather insights to inform our website strategy. This helps ensure that your website meets your audience's needs and aligns with your business goals.
2. Strategy Development:
Based on our research, we develop a comprehensive website strategy that includes recommendations for design, content, SEO, and analytics tracking. Our team will work with you to ensure that the website strategy aligns with your business goals and objectives.
Note: If you need assistance with website implementation or ongoing optimization, we offer separate website development and optimization services that can be added to your project. Our team can work with you to create a customized plan that meets your unique needs and budget.
FAQs
Will my site rank in Google Search?
Absolutely, all our websites are setup with an SEO foundation and strategy to give your business the best chance at ranking for certain keywords, allowing people to discover your products and services.
Can I make changes to the website?
If you're website is built on Wordpress, Wix, Webflow, Shopify, Elementor then you will be able to make edits to your website yourself. Most of our websites are built using these platforms.
How long do websites take?
Depending on the size, features and functionality requirements of the website, projects can take from 10 days for entry level websites, to more than 4 months for complex enterprise websites.
What if I don't like the design?
Absolutely, aside from the project scope and deliverables, we budget in client revision stages, where you can review the website and request any changes for us to make.
HELEN POULOS | HP COACHING
"BCO Agency is unbelievably dedicated and professional. The agency is out of this world. When they replied to my initial call for help, I was skeptical because everyone says, 'Pick me, I will help you,' but rarely do they deliver. However, BCO Agency has gone absolutely above and beyond what I expected and then some. Their service, dedication, and commitment are brilliant. I will now choose them each and every time for all my technical and creative work. Thank you, BCO Agency, for restoring my hope and faith in the confusing world of technology!"
BRYON HARRIS | BWH MUSIC GROUP
"BCO Agency is more than a web design agency, it is an extraordinary team of artists, visionaries, and consummate professionals. They exceeded all my expectations from start to finish. They work around the clock and no question or request is too much. They want their customers to be happy. If you want to stand out in today's market and make your business shine, BCO Agency is your best choice. Down to the finest details, their work is both stunning and functional. BCO Agency took it to a whole new level and now I feel as though the sky is the limit! I fully recommend BCO Agency, without hesitation. They are simply the best."
CAROLINE HERRICK | TECH FUTURES LAB
"I worked with BCO Agency to implement changes and new features to our website. BCO Agency was quick to respond even though we were working across different time zones. They were easy to work with, very solutions-focused, and went above and beyond in solving problems we encountered to ensure we delivered the refreshed site on time and on budget. I would highly recommend BCO Agency."
Pricing
We understand that every business has unique needs when it comes to their website. That's why it's difficult to give an exact price for a website without understanding the specific requirements and goals of the project. However, we've provided a general pricing guide for our website packages to give you an idea of what to expect.
Basic Package - Website Strategy:
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Discovery: Research and analysis to understand your business goals, target audience, and competition.
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Strategy Development: Comprehensive website strategy including recommendations for design, content, SEO, and analytics tracking.
Price: $2,000 to $5,000
Standard Package - Website Strategy and Implementation Support:
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Discovery: Research and analysis to understand your business goals, target audience, and competition.
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Strategy Development: Comprehensive website strategy including recommendations for design, content, SEO, and analytics tracking.
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Implementation Support: Assistance with website implementation, either through your in-house team or by working with a web development partner of your choosing.
Price: $2,000 to $5,000 + $3,000 Implementation Support
Premium Package - Website Strategy, Implementation Support, and Ongoing Optimization:
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Discovery: Research and analysis to understand your business goals, target audience, and competition.
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Strategy Development: Comprehensive website strategy including recommendations for design, content, SEO, and analytics tracking.
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Implementation Support: Assistance with website implementation, either through your in-house team or by working with a web development partner of your choosing.
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Ongoing Optimization: Continuous monitoring and analysis of website performance, with data-driven recommendations for ongoing optimization.
Price: $2,000 to $5,000 + $3,000 Implementation Support ($0 if BCO is your Website Development Partner) + $1,000 to $2,000 per month (Ongoing Optimization)
Don't have the budget for a professional website strategist?
Don't worry, many businesses don't have the budget for a professional website strategist. But that doesn't mean you can't create a successful website strategy! BCO Agency offers a free how-to guide for DIY Website Strategy that provides practical tips and best practices for building a website that aligns with your business goals and meets the needs of your audience. Whether you're a small business or an entrepreneur, our guide is a valuable resource that can help you create a website that drives results.
